Brand Budgeting CPM Development 
Strategy Driven
MARCH 27, 2020
Even if you don’t get sales, geofencing still increases brand awareness, so it’s a win/win strategy. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. We’ll take your brand to the next level.
Harvard Business Review
OCTOBER 28, 2015
At a medical device company, a brand manager was examining a chart of daily traffic to his website. In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. Fou, a prodigy who earned a Ph.D.
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