Strategy Driven

MARCH 27, 2020

Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. Geofencing campaigns usually charge rates between $15 to $17 CPM. For this reason, you could easily get 10 to 20 geofences out of a $1,000 Google geofencing budget.

CPM 66

CPM Cost Marketing Advertising 66

Harvard Business Review

OCTOBER 28, 2015

In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. The advertising agencies who manage the budgets for advertisers also benefitted. Imagine a scammer who runs a network of 1,000 fake sites.

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

AUGUST 10, 2016

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. EConsultancy and Signal recently surveyed 350 senior North American marketers and media buyers with ad budgets ranging from $10,000 to well over $1,000,000 per month.

Cost 8

Cost Price CPM Audience 8