Harvard Business Review

MARCH 5, 2013

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel.

Advertising 8

Advertising Brand Marketing Film 8

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Cultivate the local media. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Start small and build up.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

JANUARY 26, 2011

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

AUGUST 6, 2013

Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Yes, his site was definitely taking classified advertising away from papers, he would say. Advertising Media Strategy'

Advertising 8

Advertising Christensen Media Disruptive Innovation 8

Harvard Business Review

JULY 23, 2014

The “conventional” workspace (drop ceilings, monochromatic cubicles and all) is being phased out in favor of connected spaces that encourage innovation and demand collaboration while still prizing individuality. Firms should optimize the most popular spaces, and reform conference room duds.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

JANUARY 16, 2013

In Las Vegas for a conference last week, I heard that question more times that I could count. It seems like people everywhere have traded in their Livestrong yellow wristbands for Nike's latest innovation, the Nike+ FuelBand. Regular advertising is starting to feel slightly stale, isn't it? "When did you hit your goal?"

Brand 8

Brand Advertising Technology Hotels 8

Harvard Business Review

JUNE 5, 2013

They control costs, they oversee the social media team, they''ve built a fiefdom of IT systems to build the customer relationship, and, most of all, they obsess about the brand. Innovations in Digital and Mobile Marketing An HBR Insight Center. Branding Disruptive innovation Marketing' Don''t Let Mobile Apps Get Pushy.

Insurance 8

Insurance Brand Disruptive Innovation Download 8

Harvard Business Review

JUNE 18, 2012

When Emma Cookson, the Chairman of the New York branch of Bartle Bogle Hegarty (BBH), an award-winning ad agency, and her team concocted an innovative marketing program called Homeless Hotspots , they genuinely had no sense of the furor that they'd be facing when the project launched. How we reacted was a validation that we meant it.".

Participative 11

Participative Crisis Crisis Management Conference 11

Harvard Business Review

OCTOBER 9, 2018

The report’s beginnings trace back to 2009, when the annual UN global climate conference resulted in an agreement that the world should hold warming to 2.0°C Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. °C (3.8°F)

Efficiency 12

Efficiency Supply Chain Energy Transportation 12

Harvard Business Review

SEPTEMBER 30, 2013

Crowdfunding platforms like Kickstarter and Indiegogo have proven adept at channeling funding – millions of dollars in cases like the Pebble watch – to innovative new products and projects, often by previously unknown inventors and designers. Can larger companies employ the same type of system to find and fund internal innovation?

Company 9

Company Proposal Budgeting Project 9

Harvard Business Review

JULY 12, 2013

While perhaps an extreme example, this type of setup is prized by the likes of Yahoo’s Marissa Mayer, who says that people are "more collaborative and innovative when they’re together. Finally: SEC Lifts Ban on Advertising Fundraising Rounds Inc. You run a division of his company and can only see him via video conference.

Decentralization 8

Decentralization Advertising Hedge CEO 8

Mike Cardus

OCTOBER 8, 2010

A tele-conference I co-facilitated with Tom Heck, President & Founder of the International Association of TeamWork Facilitators IATF. Discuss and co-create techniques, processes, plans, and short-cuts to see a rapid return with using on-line social media tools. When Ideas Have Sex, What do the babies look like?

Team Building 112

Team Building Marketing Team Teamwork 112

Harvard Business Review

JUNE 13, 2012

It seems like marketing's only responsibility is to decide how long shows should run, how to advertise them, and what to charge for tickets. Elizabeth and Natalia glanced at each other across the conference table. We can't keep our artists inspired and innovative if we start letting customers tell us what to do.". Henry said. "We

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

MAY 23, 2013

for example, advocacy groups initially demanded that Congress outlaw Google''s Gmail when they learned the service would be paid for with contextual advertising that "reads" the content of user messages. Thanks to social media, that''s become an ever-more potent force — arguably more compelling than anything lawmakers might do.

Morale 8

Morale Learning-by-Doing Technology Marketing 8

Harvard Business Review

OCTOBER 1, 2014

And yet in business, we rush to fill any empty space with noise — a new offer, more features, another conference call. Now, to hype something means to push it heavily through marketing,media and merchandising. Customers Innovation Marketing' In music, too, the pauses matter just as much as the sound. In between?

Merchandising 8

Merchandising Price Discount Tips 8

Harvard Business Review

MARCH 13, 2014

That was the message of Edward Snowden’s keynote conversation at the SXSW Interactive conference this week, conducted via (highly protected) video link. The ability to keep communications private allows employees to innovate and collaborate, without their ideas getting scooped by competitors.

Information Technology 8

Information Technology Tools Technology Video 8

Harvard Business Review

MAY 29, 2018

That’s why Ford, in its advertising and marketing, shows people getting on the van with smiles on their faces, making eye contact with their fellow passengers, and engaging in conversation. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call.

Business Model 8

Business Model Transportation ROI Metrics 8