Harvard Business Review

MARCH 5, 2013

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel.

Advertising 8

Advertising Brand Marketing Film 8

Harvard Business Review

JULY 1, 2016

At a time when digital technology is transforming one industry after another, large companies tend to view innovation and disruption as the result of breakthrough discoveries or technological wonders. That’s our product, and that’s our passion. The corollary, of course, is “we don’t know how to do that.”

Technology 12

Technology Productivity Products Business Model 12

Women on Business

JANUARY 24, 2011

Competition without relationships turns products and services turn into commodities. One half of building business is supplying quality products or services; the other half is skill in building relationships. Like with advertising, fifty-percent of promotional efforts work. Practice pitches and product or service descriptions.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 30, 2014

Call 2014 the year of innovation. Google Trends reveals that interest in disruptive innovation crept up to peak levels this year. It seems that every time you hop on a quarterly earnings call, the CEO mentions innovation. If innovation is the foundation to building the future, this focus should be reassuring.

Long-term 10

Long-term Innovation Company IPO 10

Strategy Driven

SEPTEMBER 2, 2016

Most people are more products of pop culture than they are of training. I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. Being productive and fulfilled.

Strategic Planning 51

Strategic Planning Planning Ethics Learning-by-Doing 51

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Your employees and your customers want to be engaged on a very personal level, and not just through a survey or an annual conference. Examples of Social Nations are everywhere.

Media 67

Media Learning-by-Doing Open-book Company 67

Strategy Driven

MAY 7, 2012

Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Contact current customers who aren’t using 100% of your product line.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Strategy Driven

MARCH 21, 2011

For well over a century managers have achieved increasing productivity on ever larger scales by dividing and subdividing work into smaller and smaller units. She is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative style to her position at Hammer and Company.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

AUGUST 15, 2012

Gmail users, for example, see ads along the side of the screen advertising products and services that often relate to the contents of recent email conversations. That's the moment — and we have them more frequently as innovative technologies accelerate their entry into the market — when the creepy factor comes into play.

Advertising 14

Advertising Software Information Ryan 14

Harvard Business Review

JULY 23, 2014

Urban physics has the power to transform workspaces to reflect companies’ true ethos and values, to instill a sense of belonging in employees, and to encourage productivity, engagement, and overall happiness. Groupon’s tiki bar “conference room” acts both as an escape from work and as a space that encourages innovation.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

APRIL 4, 2012

The story goes back to January 21, 2009, during Cook's inaugural conference call with investors after Jobs announced his medical leave of absence. Cook did not respond with a detailed review of the products Apple made or the retail environments in which it sold them. "We We believe in the simple not the complex.We

Banking 19

Banking Airlines Retail Advertising 19

Harvard Business Review

FEBRUARY 27, 2018

After a long and liquid client dinner, an advertising executive opens an email from his boss reminding him to submit his expenses on time. What’s missing from our texts, emails, conference calls, and other digital communications? At 10 p.m., Annoyed by this micromanagement, he immediately responds with his uncensored thoughts.

Team 18

Team How To Conference Micromanagement 18

Harvard Business Review

JUNE 14, 2012

Many of these trends seem to fit historical patterns of transformation , which means banks need to up their innovation game. The first innovators in the market are often too early in the technology curve. Here's one of the biggest that would-be innovators should ask: Should I lead or follow? It's innovation time!

Fast Follower 12

Fast Follower Banking Innovation Follow-up 12

Great Leadership By Dan

MAY 12, 2016

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. Today we fondly refer to these extraordinary American innovators as Haight-Ashbury hippies. Who were these people and how did they do it? How did they do it?

Apparel 120

Apparel Innovation Advertising Industry 120

Harvard Business Review

JUNE 10, 2015

Advanced tools for creating and testing new products and the operations that will make them are all around us. They are not only changing the economics of innovation and operations, they are also pushing the frontier of what’s possible. They must be integrated into systems and routines that are already in place.

Operations 8

Operations Technology Engineering Tools 8

Harvard Business Review

JANUARY 16, 2013

In Las Vegas for a conference last week, I heard that question more times that I could count. It seems like people everywhere have traded in their Livestrong yellow wristbands for Nike's latest innovation, the Nike+ FuelBand. If you have ever waited in line for an Apple product, you know what this means. To be more.

Brand 8

Brand Advertising Technology Hotels 8

Harvard Business Review

JUNE 21, 2012

Identifying users who "like" an advertisement as advocates, without clear and explicit permission, violates the basic trust that real advocacy requires. Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 5, 2013

Marketers constantly tell me that they''re the stewards of the brand and while that sounds good at marketing conferences, it won''t matter at all in a world where customers can have a real relationship with a company through the expanded experience of using its actual products and services. Branding Disruptive innovation Marketing'

Insurance 8

Insurance Brand Disruptive Innovation Download 8

Harvard Business Review

SEPTEMBER 30, 2013

Crowdfunding platforms like Kickstarter and Indiegogo have proven adept at channeling funding – millions of dollars in cases like the Pebble watch – to innovative new products and projects, often by previously unknown inventors and designers. Can larger companies employ the same type of system to find and fund internal innovation?

Company 9

Company Proposal Budgeting Project 9

Harvard Business Review

OCTOBER 9, 2018

The report’s beginnings trace back to 2009, when the annual UN global climate conference resulted in an agreement that the world should hold warming to 2.0°C Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well.

Efficiency 12

Efficiency Supply Chain Energy Transportation 12

Strategy Driven

JANUARY 23, 2019

You may feel that your team just aren’t as productive as they might be when you’re not there to ensure that they are working hard, for example. If that is the case, what can you do? Something you don’t want to do is to constantly have to check in on them. In the worst cases, your staff might even want to look elsewhere for work.

How To 50

How To Travel Conference Learning-by-Doing 50

Harvard Business Review

MAY 23, 2013

for example, advocacy groups initially demanded that Congress outlaw Google''s Gmail when they learned the service would be paid for with contextual advertising that "reads" the content of user messages. The product is about to enter a controlled beta release to some 8,000 early users, or what the company is calling "explorers.".

Morale 8

Morale Learning-by-Doing Technology Marketing 8

Harvard Business Review

JULY 12, 2013

While perhaps an extreme example, this type of setup is prized by the likes of Yahoo’s Marissa Mayer, who says that people are "more collaborative and innovative when they’re together. But does that actually lead to productivity — and, perhaps most important, to profit? Game Changer. Until now, start-ups in the U.S.

Decentralization 8

Decentralization Advertising Hedge CEO 8

Harvard Business Review

JUNE 13, 2012

It seems like marketing's only responsibility is to decide how long shows should run, how to advertise them, and what to charge for tickets. Elizabeth and Natalia glanced at each other across the conference table. I know the product in this case is very different: We're a dance company. It's All About the Dancers. Henry said. "We

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

JUNE 18, 2015

Benjy’s doesn’t display these products and staff these stores for the benefit of Amazon. More and more people were coming to Benjy’s to look at products but then buying them from online competitors whose lack of a bricks-and-mortar presence enabled them to offer discount prices. We want you to buy from us.”

Case Study 8

Case Study Retail Price Discount 8

Mike Cardus

OCTOBER 8, 2010

A tele-conference I co-facilitated with Tom Heck, President & Founder of the International Association of TeamWork Facilitators IATF. Some things covered; Explore the pros and cons of Blogs , Websites , FaceBook , Twitter and maybe LinkedIn for marketing of your company’s products and services.

Team Building 112

Team Building Marketing Team Teamwork 112

Harvard Business Review

SEPTEMBER 7, 2015

In each simulated time period, the player makes strategic decisions and receives feedback from past decisions—on how fast to grow, how to set prices, or how aggressively to advertise. Hiring policies influence morale, productivity and turnover, marketing efforts shape demand growth, and competitors fight back.

Seminar 8

Seminar Learning Curve Strategy Comparison 8

Harvard Business Review

OCTOBER 28, 2014

This is disturbing coming from a company so adept at cutting-edge customer analytics that it’s selling analytics services and has refused to divulge the names of its tech staff at Hadoop conferences to prevent them from being poached. With the coming of the automobile and national radio advertising, James C.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

APRIL 27, 2015

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

APRIL 17, 2017

Innovation has always required a constant iteration of trial and error as companies use data about current performance to improve future performance. So it should come as no surprise that companies in the information age want to use ever more data to hone their products.

Company 9

Company Price Advertising Policies 9

Harvard Business Review

OCTOBER 1, 2014

And yet in business, we rush to fill any empty space with noise — a new offer, more features, another conference call. Radio silence: no publicity, no promotions, no leaks to press, no price discounts, no prototypes to reviewers, no advertising blitz, no preordering. Customers Innovation Marketing' In between?

Merchandising 8

Merchandising Price Discount Tips 8

Harvard Business Review

MAY 29, 2018

While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO. This van is currently being tested in London ahead of volume production in 2019.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

MARCH 13, 2014

That was the message of Edward Snowden’s keynote conversation at the SXSW Interactive conference this week, conducted via (highly protected) video link. The ability to keep communications private allows employees to innovate and collaborate, without their ideas getting scooped by competitors.

Information Technology 8

Information Technology Tools Technology Video 8

Harvard Business Review

SEPTEMBER 10, 2014

As “better, cheaper, faster, smaller, more convenient, and more personalized” became the new norm, the ability to innovate with committed employees and agile processes became critical. But it’s not good at innovation. The other economy—the Creative Economy—is an economy of continuous innovation and transformation.

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12