How to Actually Put Your Marketing Data to Use
Harvard Business Review
OCTOBER 27, 2015
At UCB, a medium-sized pharmaceutical company headquartered in Belgium, Heresh Rezavandi and his managers Michelle Maddix-Sovero are leading a young strategic intelligence function that’s part of the strategic marketing practice. . ” But as marketers know, marketing is no longer about advertising or press releases alone.
Let's personalize your content