Women on Business

JANUARY 11, 2011

Gretchen Glasscock said: Navigate Your Path to Success: I have always traveled quite a bit for business, and before every trip I would d… [link] [.] Often this meant trying to read Mapquest directions while driving on a highway or in the dark. This post was mentioned on Twitter by Gretchen Glasscock and others. Thanks for the post!

Press Release 160

Press Release Succession Discount PR 160

Strategy Driven

FEBRUARY 6, 2020

You have an army of customers who can help you advertise your website. It should be seen on the front page of your website, and your customers should be continuously reminded to advertise the website. Being creative can help you in promoting referral systems, so don’t be afraid to exercise that here as well.

How To 68

How To Audience Software Influence 68

Eric Jacobson

DECEMBER 1, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Travel 65

Travel PR Learning-by-Doing Open-book 65

Eric Jacobson

JULY 2, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Succession 75

Succession Travel Learning-by-Doing PR 75

Strategy Driven

AUGUST 27, 2018

Online Advertising. It’s important to consider working online advertising into your marketing strategy if you want to guarantee you’re reaching your target audience. You have control over the creative aspects and who sees your promotions, so you know your money is being spent wisely when using this tactic.

Technology 50

Technology Tips Media Advertising 50

Eric Jacobson

OCTOBER 13, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Travel 71

Travel Learning-by-Doing PR Open-book 71

Women on Business

JANUARY 14, 2011

Both Katie and I had, and still have, a great love for travel, and in our travels we had developed an appreciation of the brands of both established and emerging designers from around the world. This we believed to be particularly true in terms of the sorts of brands that we were going to be offering.

Fashion 124

Fashion Press Release Discount PR 124

Rich Gee Group

NOVEMBER 9, 2010

It’s free advertising that actually works. And most of the speakers’ circuits don’t pay you a penny, nor do they pick up travel expenses. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Try doing that in any other medium. You move people with your words.

Succession 170

Succession Library Licensing Ethics 170

Women on Business

JANUARY 12, 2011

Human beings are unconsciously driven to support the individuals that remind us of ourselves- those we can identify with -those who are traveling on a journey we feel we have taken- a journey we understand. Advocacy is what makes the “world go round&# so to speak as we observe how individuals rise through their careers.

Press Release 173

Press Release Discount PR Magazine 173

Women on Business

JANUARY 24, 2011

To compensate your side of this seesaw, creative shortcuts cultivate new directions for building business and explore the inspiring nature of change. Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Ideas come from everywhere!

Press Release 100

Press Release Discount Sharpe Advertising 100

Women on Business

JANUARY 18, 2011

Years ago my husband and I were fortunate enough to travel to China with Zen Master Thich Nhat Hahn who was being permitted to bring his Buddhist teachings to the people in Beijing and various outer monasteries. Interesting thought; I know when I take a cup of tea in my hands the first sip makes me feel calm and surprisingly content.

Press Release 150

Press Release Discount PR Leadership 150

Women on Business

JANUARY 26, 2011

For most of my prior career, I was a woman who: was happily married, may never have children, would earn a six figure income, was a loyal employee, was an over achiever, traveled to exotic places, would live in my dream home, and wanted to be involved in the highly charged corporate world forever!

Press Release 100

Press Release PR Exit Strategy Discount 100

CO2

JANUARY 2, 2011

There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Women on Business

JANUARY 19, 2011

Therefore, money is an avenue of liberty because it gives you independence to express your creative and individual voice. I would love to travel, but I will never have that kind of money.” “The The more money you have access to, the less you worry about survival, which frees up your mind from unwanted thoughts. I never have enough.” “I

Press Release 162

Press Release Learning-by-Doing Discount PR 162

Women on Business

JANUARY 11, 2011

Do it five times (it gets your blood circulating) When you’re standing in your closet looking for your clothes for the day, slide your left arm down your side, then your right…repeat five times on each side If you can, jump in the shower before you do ANYTHING else in the morning, even before coffee.

Press Release 182

Press Release Fraser Discount PR 182

Harvard Business Review

MARCH 5, 2013

Content providers maintain an uneasy alliance with advertisers. And both sides need the advertising to succeed. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The Future of Advertising An HBR Insight Center.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

FEBRUARY 28, 2013

Digital may be the future when it comes to publishing, but the problem today is that online publishing — and advertising specifically — doesn't make enough money. We see an opportunity to as much as double the value media companies get from display advertising by creating an effective lead-generation machine.

Media 8

Media Company Advertising RACI 8

Harvard Business Review

SEPTEMBER 12, 2012

In 2010, for example, the North Carolina Bar Association approved the participation of attorneys in organized barter exchanges allowing them, for example, to swap legal services for credits to "spend" on a vast range of services from computing to web design, auto repairs and advertising.

Hotels 8

Hotels Real Estate Advertising Travel 8

Harvard Business Review

AUGUST 11, 2017

Travel Association and GfK, a market research firm, just over 40% of Americans plan not to use all their paid time off anyway. ” As he says, that one year is the source of his creativity, inspiration, and ideas for the next seven years. Creativity went up 33%, happiness levels rose 25%, and productivity increased 13%.

Company 8

Company Absenteeism Policies Bottom-up 8

Harvard Business Review

MARCH 22, 2013

Before investing in new services, Barbara Messing, CMO of travel site TripAdvisor, puts concepts to the test by using a "dummy banner" to advertise whatever feature the company is considering. Before launching a campaign, check to see which hypotheses on your learning agenda will be put to the test.

Marketing 15

Marketing Metrics Agility Budgeting 15

Harvard Business Review

APRIL 25, 2013

This is the latest step in the company''s journey to dramatically reduce the cost of space travel, and follows the first private resupply of the International Space Station with the launch of their Falcon 9 rocket and Dragon spacecraft last fall. Musk quickly zeroed in on the one area ripe for innovation: cost reduction. SpaceX has learned.

Cost 8

Cost Innovation Long-term Transportation 8

Harvard Business Review

MARCH 26, 2015

The real creativity—and often, the bigger opportunity—involves growing a business by activating dormant customers. Discount travel company Priceline is now valued at over $61 billion based on a business model of using uncertainty to sell to the budget-minded. Uncertainty pricing is a powerful driver of new sales.

Price 8

Price Uncertainty Hotels Discount 8

Strategy Driven

NOVEMBER 25, 2019

Once you understand your brand, you will start to understand your target market and be able to identify the type of holidays they prefer, their budget and their reasons for traveling. All of this information comes from thoroughly understanding your target audience and what motivates them to travel. Online marketing. New menu items.

Hotels 66

Hotels Marketing Tips Audience 66

Harvard Business Review

MAY 11, 2017

” In the face of that ongoing challenge, the military and the individuals within it have sought out practical, creative solutions that work. People in careers that demand extended travel and prolonged periods of intense work naturally want to shut off in between projects.

Company 8

Company Resources Advertising Policies 8

Harvard Business Review

MARCH 22, 2013

Before investing in new services, Barbara Messing, CMO of travel site TripAdvisor, puts concepts to the test by using a "dummy banner" to advertise whatever feature the company is considering. Before launching a campaign, check to see which hypotheses on your learning agenda will be put to the test.

Marketing 8

Marketing Metrics Agility Budgeting 8

Strategy Driven

JANUARY 21, 2021

It comes with a variety of costs to conduct your operations overseas, from commercial space to travel, customs, shipping, and production. There’s a rule in marketing: think internationally, behave locally, which translates into a single brand that adapts advertising to suit distinctive aspects of the culture. Be creative!

Brand 79

Brand Discount Marketing Planning 79

Harvard Business Review

APRIL 27, 2011

But impressions only tell advertisers the raw size of the audience. We can't match the volume of our consumers' creative output, but we can spark it with the right type of content. Liquid content is creative work that is so compelling, authentic and culturally relevant that it can flow through any medium.

Marketing 16

Marketing Content Brand Metrics 16

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

MARCH 25, 2016

Most advertising agencies with creative treatments and marketing campaigns. ” Before becoming the CEO, Howard Schultz traveled through Europe and realized that in every country there was a third place between home and work where people gathered for conversation and community over a beverage.

How To 8

How To Brand Retail PR 8

Harvard Business Review

MARCH 29, 2013

There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. Below we examine two campaigns from companies that have effectively applied these interrelated principles.

Advertising 8

Advertising Glocalization Globalization Brand 8

HR Digest

FEBRUARY 19, 2020

In 2009, Queensland Tourism advertised for the best job in the world—to house-sit an island on the Great Barrier Reef. Here we list out some of the odd, creative and plain weird jobs that are available out there. It attracted a lot of applicants, and only one lucky winner. Pizza Consultant.

Tourism 87

Tourism Outsourcing Content Training 87

Women on Business

JANUARY 16, 2011

It’s the story of Miss Abigail, the most sought-after relationship expert to the stars, and her sexy sidekick Paco, as they travel the world teaching Miss Abigail’s outrageously funny and spot-on tips on how to date, mate and marry Follow the rules below to enter the drawing to win one of three pairs of tickets to see the show!

Press Release 187

Press Release Discount PR Magazine 187

Harvard Business Review

SEPTEMBER 21, 2011

Specific thinking is particularly important for planning, branding, and advertising. An advertising campaign or product launch cannot target a loosely-defined, abstract person. When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

JANUARY 31, 2014

This might sound like good news for advertisers, save for two important caveats. While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend. So what does all this mean for advertisers? A 2011 Nielsen Co. We also focused on five industries that represented $4.2

Advertising 8

Advertising Brand Apparel Audience 8

Harvard Business Review

APRIL 22, 2011

As an athlete and world traveler, I could easily share my experiences and insights with The North Face's customers. And I wanted to work for Joe the minute I met him, an easygoing athlete and world traveler with a decade of retail management experience. He hired me, he told me later, because I was engaging.

Retail 14

Retail Supply Chain Merchandising Travel 14

Harvard Business Review

SEPTEMBER 28, 2012

Corporate cultures where diversity and openness thrive will more likely attract top talent, especially young, creative, and entrepreneurial candidates. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.

Advertising 15

Advertising Market Segmentation Diversity Chemicals 15

Harvard Business Review

MARCH 17, 2017

Our brains also evolved to be rewarded by novelty, a tendency exploited by product designers and advertisers. Making pre-owned furniture “chic” gets you the “something novel” reward, plus the satisfaction and creativity of the hunt, plus you did something better for the planet – triple reward!

Short-term 9

Short-term System Learning-by-Doing Engineering 9