The $300 House: The Marketing Challenge
Harvard Business Review
DECEMBER 2, 2010
Today, Seth Godin examines the challenge of marketing to the world's poor. So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. Advertising is inefficient and ineffective. So how can the $300 House be marketed effectively?
14 
Let's personalize your content