Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Some of the efforts cast out into the marketplace stir up action.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

APRIL 25, 2013

This is the latest step in the company''s journey to dramatically reduce the cost of space travel, and follows the first private resupply of the International Space Station with the launch of their Falcon 9 rocket and Dragon spacecraft last fall. Musk quickly zeroed in on the one area ripe for innovation: cost reduction.

Cost 8

Cost Innovation Long-term Transportation 8

Harvard Business Review

JULY 19, 2013

Plan for a realistic amount of sales and interest so you can conservatively manage your finances. Are you counting on advertising to bring in customers? Remember that most advertising simply does not work, and you''ll need to attract customers through other channels and the power of word-of-mouth referrals.

Entrepreneur 8

Entrepreneur Hotels Travel Call Center 8

Harvard Business Review

NOVEMBER 23, 2010

A recent Fortune article on John Reed, the former co-CEO of Citigroup, reported that a decade ago he tried to convince the newly formed Citigroup board (the result of the $70 billion merger of Citicorp and Travelers Group in 1998) to bring in a new CEO and that both he and Travelers CEO Sandy Weill should leave.

Process 14

Process CEO Insurance Banking 14

Harvard Business Review

NOVEMBER 23, 2010

This should remind us that if the proposed TSA boycott reduces air travel by only a fraction of a percent, it offers a golden opportunity to kill and maim thousands more on our nations highways. The tragedy here is that, as with poison ivy and the immune system, there really is no one to blame.

Airlines 13

Airlines Report Guidelines Discount 13

Harvard Business Review

JULY 26, 2017

The study also found that consumers are more likely to call a business when making a high-value purchase in verticals such as auto, finance, or travel. According to the advertising and marketing advisory firm BIA/Kelsey , calls to businesses are expected to exceed 169 billion per year by 2020. Insight Center.

Hotels 8

Hotels Brand Advertising Follow-up 8