Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 281

Brand Forrester Influence Advertising 281

Strategy Driven

MARCH 15, 2023

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. Leverage customer trends and marketing forecasting to improve your advertising campaigns. That’s how you can make your business flourish.

Retail 106

Retail Tips Succession Management 106

Coaching Tip

FEBRUARY 16, 2011

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, MySpace and others. Facebook executives aren't shy about their aspirations. "We So far, Facebook's key battleground has been in online marketing. market, which reached $8.88

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Chart Your Course

DECEMBER 28, 2017

That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. Another result of the tightening labor market is that employers will get serious about upskilling their own people.

Trends 100

Trends Forrester Agility Emotional Intelligence 100