Leading Blog

SEPTEMBER 2, 2019

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

Brand 276

Brand Forrester Influence Advertising 276

Strategy Driven

MARCH 15, 2023

Leverage customer trends and marketing forecasting to improve your advertising campaigns. Retail managers can incorporate technology into business operations to streamline sales and provide buyers with a better user experience. Consider data your best friend when it comes to managing a retail store. What are your busiest hours?

Retail 96

Retail Tips Succession Management 96

Coaching Tip

FEBRUARY 16, 2011

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, MySpace and others. Facebook executives aren't shy about their aspirations. "We Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Seth Godin: Poke the Box.

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Chart Your Course

DECEMBER 28, 2017

That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. For the foreseeable future, we will still need skilled workers to operate most machines.

Trends 100

Trends Forrester Agility Emotional Intelligence 100