Advertising Glocalization Marketing Trends 
Harvard Business Review
JANUARY 19, 2012
I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.
Harvard Business Review
JULY 23, 2013
The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however.
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