In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

AUGUST 7, 2011

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Strategy Driven

MARCH 21, 2011

Hershman and Dr. Michael Hammer. The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Hershman is the Chief Executive Officer of Hammer and Company. About the Authors.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

DECEMBER 30, 2016

But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. Brand consideration went up 20% without any big TV advertising dollars. In my experience, this kind of thing happens more times than not.

Brand 10

Brand Hammer Advertising Budgeting 10

Women on Business

AUGUST 1, 2012

I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.”

Ries 233

Ries Brand Career Hammer 233

Harvard Business Review

FEBRUARY 8, 2011

Roy Spence, one of the toughest-minded business thinkers I know, is a cofounder of GSD&M, the legendary advertising agency based in Austin, Texas. Sure, these and other organizations are built around strong business models, stellar products and services, and (of course) clever advertising.

Hammer 15

Hammer Construction Advertising Brand 15