In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. Human Resources. Leadership. In the CEO Afterlife. Main menu Home.

CEO 201

CEO Advertising Franchising Brand 201

N2Growth Blog

AUGUST 9, 2010

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

Blog 305

Blog Brand Depreciation CEO 305

In the CEO Afterlife

JULY 24, 2011

Leadership. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

MAY 30, 2012

For a moment, I’d like you to forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. Here are the 5 best bargains in the world of business: Leadership heads the list. This blog is about the side of business that drives superior performance at no extra cost.

Bureaucracy 245

Bureaucracy Constraint Creativity Discount 245

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Human Resources.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who recognize the reality and are prepared to take corrective action ought to: Ensure they have the best, most experienced talent available for the brand operation. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. Human Resources. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JUNE 19, 2011

Leadership. We operate by the mantra of “use it or you lose it.” Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. This week I turn 65. I can’t believe it.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

JANUARY 14, 2012

No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. Once taken, they co-operatively move forward toward the common goal. The character of P&G can be summed up in one word – Exploration. They have the ability to disagree and freely do so.

Proposal 260

Proposal Advertising Brand Marketing 260

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: Leadership , Marketing , Price Fixing , Procter & Gamble , Strategy , Unilever. About John.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 17, 2011

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. This is the break from day-to-day operations; it is the organization’s future. Limit this to 4 or 5 existing traits and/or articulate the cultural goals that will inspire and engage the company’s human resource. Leadership.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

Strategy Driven

NOVEMBER 6, 2015

When you own and operate a business you need to have certain procedures for an efficient and seamless function. Sometimes the difficulty of managing your time makes for a haphazard operation. An inefficient operation results in unproductive activities which often miss the point and worse yet, result in wasted time and wasted resources.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Strategy Driven

MAY 6, 2011

Pressures continue and accelerate for companies to stay in operation, become competitive, keep ahead of the marketplace and perform quality work. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management.

Strategic Planning 87

Strategic Planning Advertising Consultative Planning 87

Women on Business

NOVEMBER 22, 2010

The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.

Press Release 207

Press Release Discount Video PR 207

Women on Business

JANUARY 11, 2011

How great would it be if everyone would operate with the ultimate goal being love? Thanks 4 Women Entrepreneurs January 21st, 2011 at 8:19 pm Great post. I think showing love is something that will really come back to you in the end, even in the business world. Interesting thoughts. Thanks for posting.

Press Release 182

Press Release Fraser Discount PR 182

Strategy Driven

AUGUST 3, 2012

There is a sense that company operations are out of control. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating. You provide leadership for progress, rather than following along.

Review 58

Review Company Strategic Planning Industry 58

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Expectations for advertising returns are on the other end of the scale: to achieve a.5% Some of the efforts cast out into the marketplace stir up action. 5% response is success!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 24, 2014

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. Smart companies form brand councils to meet this leadership imperative. It can’t be delegated to a marketing department or an advertising agency.

Brand 8

Brand Strategy Advertising Brand Management 8

Strategy Driven

MARCH 2, 2012

A trainer may recommend courses for human behavior, believing that these constitute a Visioning process (of which they are a small part). Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart). Human resources management.

Consultative 64

Consultative Short-term Budgeting Strategic Planning 64

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. Operations Organizational culture'

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

FEBRUARY 26, 2013

In effect, this means many entities treat government relations, investor relations, and human resources as distinct departments aimed at a specialty audience with little coordination. But, as a customer, we often buy into the idea that corporations are individuals, and we expect their brands to behave as human beings would.

Company 8

Company Metrics Audience Human Resources 8

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. Strategic alignment is the responsibility of an organization’s top executives versus those in charge of marketing, manufacturing, human resources, or other functions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

JULY 29, 2016

If, for instance, you want to assess the candidate’s leadership skills, talk to former subordinates; for questions about the candidate’s strategic orientation, talk to former bosses. Think, too, about who is best positioned to provide the context and insight you seek, says Fernández-Aráoz. ” Set the tone.

Reference 8

Reference COO Learning-by-Doing Case Study 8