Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. A company gains access to new markets by taking over or fusing with other businesses. So, you have an excellent product, a friendly staff, even an eye-catching logo.

Organization 86

Organization Brand Word of Mouth Marketing Marketing 86

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

OCTOBER 4, 2012

The ease of use, and low cost have made things like video conferencing more economical than flying employees to directly meet with clients and advertising through the internet may cost less than taking out a traditional print ad.

Human Resources 210

Human Resources Finance Guidelines Media 210

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

HR Digest

JANUARY 26, 2022

Communication majors study technical communication, mass media, and advertising. The main intention must be the proper presentation of the brand and adequate product and service promotion. Human Resources Specialist. Human Resources Specialist.

Public Relations 52

Public Relations Press Release Human Resources Media 52

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Our business should be more sustainable.” Search My Site.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. Main menu Home.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Leadership.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. That’s why new product research is often highly misleading. Same with complaints about existing products/services. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 204

CEO Brand Brand Management Human Resources 204

Chart Your Course

DECEMBER 18, 2015

Called Founder’s Syndrome or founderitis, it is hallmarked by an inability to let go of the old ways , citing that they worked in the past, thus stifling new efficient procedures and marketing channels. Identify Your Human Assets Modern management vocabulary has moved from talking about human resources to identifying human capital.

How To 100

How To Human Resources Human Capital Seminar 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. Human Resources. Not in this case.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this. Human Resources.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 5, 2015

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Several big brand marketers have fallen on their own swords in their effort to drive growth.

Brand 100

Brand Airlines Bottom-up Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JANUARY 14, 2012

I could talk about their brands, their global clout, their sales growth or their stock market value. No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. The mystical factor that distinguishes P&G from everyone else is people.

Proposal 260

Proposal Advertising Brand Marketing 260

Women on Business

DECEMBER 7, 2010

We’re having a giveaway for a $75 gift certificate to any product (out of the millions of items available) from CSN Stores. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

Press Release 214

Press Release Discount PR Magazine 214

Sales Wolf Blog

JUNE 25, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Today I would like to highlight a great resource that comes out each month from LinkUp that will help you keep tabs on which direction the employment market is moving.  Enjoy!

Report 124

Report Human Resources Open-book Advertising 124

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. His Product is entertainment. My pattern is posting every Monday, on leadership, strategy, marketing and life.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

APRIL 22, 2015

New Coke lasted 79 days before the original formula returned to the market. This company is constantly searching for revolutionary new products and services. By nature, marketing people are dynamic and impatient. Package graphics and advertising campaigns change far too often. I consider Google a tier-one innovator.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. In the CEO Afterlife. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. What about competing against the innovation of others that could cause the obsolescence of your product or service?

Blog 305

Blog Brand Depreciation CEO 305

Women on Business

JANUARY 11, 2011

It is not because they had some unique access to talented people, advertising, consultants or the media. While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

HR Digest

JANUARY 19, 2022

Top 10 Applications of AI in Human Resource Management. While we don’t know to what extent human resources will be replaced by AI, here are some AI in HR examples and ways companies have already implemented AI into different aspects of their work: Using Robotics in Human Resource Management to Improve Product.

Human Resources 105

Human Resources Resources Learning-by-Doing Examples 105

Women on Business

NOVEMBER 23, 2010

We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. Don’t offer to give away too many free products or services. What product or service positions you best? Marketing – It’s Simple! 4. We give away too much.

Press Release 212

Press Release Discount PR Magazine 212

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. And like Nike’s Just do it, this slogan unites the consumer with the athlete and the product.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. In the CEO Afterlife. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. In just three years, our sales declined by 50% despite maintaining market share.

Brand 140

Brand CEO Long-term Crisis 140

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133

Price Press Release Discount PR 133

Women on Business

JANUARY 17, 2011

They discussed profit and loss margins, product development and the like. When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest.

Press Release 236

Press Release Strategy Discount Leadership 236

Women on Business

DECEMBER 21, 2010

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

Press Release 167

Press Release Discount PR Newsletter 167