In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. The brain also considered the masses below them, the muscle. Stagnation set in. Did you like this?

CEO 150

CEO Mass Marketing Class Brand 150

CO2

JANUARY 2, 2011

There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JANUARY 25, 2016

Then I showed them their own advertising — and that’s when the chief strategist cringed. He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Every manager, male or female, saw the difference very fast, without any preaching on my part.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. In fact, the advertisement announced proudly that the company was “kicking the finance guys” out of the development process.

Productivity 8

Productivity Products Development Sports 8

Harvard Business Review

DECEMBER 2, 2010

As a result, it's extremely difficult to sell innovation to this consumer. A promise from a marketer is meaningless, because the marketer isn't part of the town, the marketer will move away, the marketer is, of course, a liar. Advertising is inefficient and ineffective. Mass market acceptance is rare.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

NOVEMBER 24, 2010

In turn, reflection becomes the rocket fuel for experimentation, the lifeblood of high-level innovation, the spark of deeper meaning, and the wellspring of enduring purpose. If youre here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. So throw Frederick W.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15