Harvard Business Review

NOVEMBER 20, 2013

But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

APRIL 15, 2013

It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do. By this time, the innovation is taking off. Acceptance.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

JULY 24, 2014

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. It can’t be delegated to a marketing department or an advertising agency. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8