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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

Marketing campaigns can be tricky to navigate. And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? So what’s the best way to navigate safe and profitable advertising claims? We want to help!

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3 Types Of Market Failure That Facilitate Labor Market Intermediaries

The Horizons Tracker

In neoclassical economics, the market is a perfect entity that works smoothly in matching buyers and sellers. In employment markets, for instance, employers can easily find the talent they require, while individuals can easily find the right job for them.

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The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Pillar #3: Price. Let’s get going!

Marketing 122
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

The pharmacy industry is booming, and there’s always room for another player in the market. It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. A Marketing Plan. An Advertising Budget. Via Pixabay.

Insurance 210
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A Quick Guide to Expanding Your Online Business Into a Retail Company

Joseph Lalonde

Prepare Your Finances and Analyze the Market: Before opening a retail store, you will need to analyze the market and prepare your finances. Consider the target customer demographic, pricing strategies, and source of products when planning your offerings. You should also consider what merchandise you will sell in your store.

Retail 234
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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 162
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Why Price Fixing Continues

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 148