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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? Check out this brief guide to learn how to avoid misleading advertising claims. You should ensure that your advertising campaigns are reliable. We want to help!

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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 162
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Why Price Fixing Continues

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 148
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A Quick Guide to Expanding Your Online Business Into a Retail Company

Joseph Lalonde

Consider the target customer demographic, pricing strategies, and source of products when planning your offerings. You should also look at renting from a shopping center or strip mall so you can benefit from their advertising efforts as well. You should also consider what merchandise you will sell in your store.

Retail 234
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. Do your research and find suppliers who can provide what you need at a price that makes sense for your business. An Advertising Budget. The Right Suppliers.

Insurance 210
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Beliefs In Economic Fairness Impact Support For The Sharing Economy

The Horizons Tracker

According to a study by Price Waterhouse Coopers, the sharing economy is expected to generate about $335 billion in revenue by 2025. The important message here is to know what your target audience believes about the economy, and then adjust your message, how you present your product, and where you advertise accordingly.

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Writing a Great Headline for Your Advertisement!

Strategy Driven

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement. The headline should catch attention of the eye at the first glance.