Advertorial Related Topics 
CEO Blog
FEBRUARY 28, 2016
2 - No advertorial. My rules for posting on Linkedin: 1 - Be professional. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product". Anything promotional has to be very soft.
CEO Blog
SEPTEMBER 19, 2017
Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.
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CEO Blog
SEPTEMBER 19, 2017
Not advertorial but for the benefit of the reader - enough the people remember you. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.
CEO Blog
MARCH 6, 2011
I was prepared for an advertorial. It is a privilege to be able to work out. + And my book suggestion for the day is As One - Individual Action Collective Power by Mehrdad Baghai and James Quigley. I did not even particularly like the title. But I was wrong - this is an outstanding book. The book introduces 8 archetypes.
CEO Blog
AUGUST 25, 2015
Add value to the reader then you can be advertorial. Without a following, the best content does not get read. I think social media needs to be at least 80% for the value of the reader. Even then, you often do not need to be overt about it. It ties to an article I wrote a few years ago on the fallacy of ROI in marketing.
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