What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Eric Ries brought the concept of the Lean Startup into our zeitgeist. An agency used to act as the executional arm of the marketing department. Models of leanness.
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