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Big Bets vs. Little Bets and the future of HP

Harvard Business Review

MARCH 22, 2011

To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." Ironically, a much more creative and experimental approach to innovation had been central to making Hewlett Packard into a market-leading behemoth. And they were all big," Barnholt recalls, "But they all failed!

Ries 10
Ries Agility Market Segmentation Christensen 10
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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Eric Ries brought the concept of the Lean Startup into our zeitgeist. An agency used to act as the executional arm of the marketing department. Models of leanness.

Marketing 9
Marketing Brand Advertorial Advertising 9
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