Creativity Development Retail Ries 
Harvard Business Review
MARCH 22, 2011
They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." Their ideas made sense.
Harvard Business Review
MARCH 15, 2013
An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Eric Ries brought the concept of the Lean Startup into our zeitgeist.
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