Creativity Retail Ries Technology 
Harvard Business Review
MARCH 22, 2011
Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." The technology was great. HP rise had been remarkable.
Harvard Business Review
MARCH 15, 2013
An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Eric Ries brought the concept of the Lean Startup into our zeitgeist. An agency used to act as the executional arm of the marketing department. Models of leanness.
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