Creativity, Marketing, Retail and Ries

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Creativity

Marketing

Retail

Ries

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing

Marketing Brand Advertorial Advertising

Big Bets vs. Little Bets and the future of HP

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. Their ideas made sense.

Ries

Ries Agility Market Segmentation Christensen

Leadership Digital

What the Marketing Agency of the Future Will Do Differently

Big Bets vs. Little Bets and the future of HP

Stay Connected