Remove Affiliate Marketing Remove Innovation Remove Management Remove Marketing Strategy
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What Are The Key Marketing Features That Truly Influence Consumer Decisions?

Strategy Driven

When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money. If you truly wish to avoid the pitfalls and focus on the strategies destined for success, careful planning will be needed.

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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

My team at J.Crew was organized by function such as affiliate marketing, paid search, email marketing, and search engine optimization. The new digital marketing organization thrives on a less hierarchical structure with more flexibility and an emphasis on meritocracy. Each role is clearly defined and limited in scope.