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The Rise of Alternative Online Businesses

Strategy Driven

The result is an incredibly competitive marketplace which often feels saturated with small, medium, and large organizations vying for visibility. There are cybercriminals and hackers working all the time to try and exploit individuals and organizations by accessing sensitive information. Dropshipping and affiliate marketing.

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You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

That’s why decision makers require spot-on data and efficient, streamlined systems to maintain it. Too many sales teams (and other departments) enter data by hand but create fresh entries instead of searching their systems and updating existing accounts, which muddies their data sets. SM Marketing Convergence Inc. ,

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Make Your Competition Work for You

Harvard Business Review

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

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It's Not All About Growth for Social Enterprises

Harvard Business Review

When organizations talk to my colleagues and me at the Skoll Foundation about growth in staff size, budget size, or client / beneficiary numbers, we often ask "So what?" For us the question is not how do you grow organizations but how do you scale impact? Multiply Impact, Don't Just Grow the Organization.

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6 Ways to Improve Your Software Sales

Strategy Driven

It also involves building a well-established marketing plan to attract and convert new clients, encourage existing clients to renew software licenses, and promote additional products to existing clientele. For this reason, you should focus your marketing efforts on people interested in your products. Invest in affiliate marketing.

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