Harvard Business Review

JUNE 13, 2014

Since launches should be grounded in a brand foundation while at the same time being pursued with agility and speed, today’s entrepreneurs require an alternative to a complete, robust brand platform. But being agile and responsive doesn’t require a ready-fire-aim approach when it comes to brand strategy.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. While he's able to grin about it now, before Agilent spun off from Hewlett Packard in 1999, Barnholt and his colleagues learned from some of the largest failures in HP's history.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. It''s not about price, or code, or agile development. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it.

Company 8

Company Ries Maturity Innovation 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Eric Ries brought the concept of the Lean Startup into our zeitgeist. An agency used to act as the executional arm of the marketing department. Models of leanness.

Marketing 9

Marketing Brand Advertorial Advertising 9

Ask Atma

MAY 5, 2012

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. Programmers, UX/AI, MBA, agile product/project manager, other specialists…. Although this one is especially suited for agile development.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

FEBRUARY 4, 2013

Whether they are limits on space, time, money or other resources, constraints can improve our agility and get our synapses firing at lightning speed. Following Eric Ries' Lean Start-up methodology, instead of going out and raising VC money to manufacture a new electric automobile, Daniel Kim funded his start-up through pre-orders.

Constraint 10

Constraint Innovation Ries Resources 10