How to Get Over Your Inaction on Big Data
Harvard Business Review
FEBRUARY 24, 2014
They’re at the low end of what Schmarzo calls the big-data “maturity” spectrum. The capabilities of companies on the mature end of Schmarzo’s spectrum are downright scary. Big data is not comparable to ERP and CRM applications. Rather than focusing on the costs of action, mature big-data users consider the costs of inaction.
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