Harvard Business Review

FEBRUARY 24, 2014

They’re at the low end of what Schmarzo calls the big-data “maturity” spectrum. The capabilities of companies on the mature end of Schmarzo’s spectrum are downright scary. Big data is not comparable to ERP and CRM applications. Rather than focusing on the costs of action, mature big-data users consider the costs of inaction.

ROI 10

ROI Maturity How To CRM 10

Harvard Business Review

DECEMBER 13, 2017

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc. You may have to seek it externally.)

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8