Agility, Development and Disintermediation

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Agility

Development

Disintermediation

5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

JULY 26, 2021

Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . This enables organizations to develop a competitive advantage. Those who make faster precision decisions ultimately win in the market as they are more agile and resilient.

Disintermediation

Disintermediation Cost-Benefit Analysis Short-term Long-term

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? Here are five new attributes that I think marketing agencies will need to develop to survive: 1.

Marketing

Marketing Brand Advertorial Advertising

Leadership Digital

5 Characteristics of Digital Giants that Enable Domination

What the Marketing Agency of the Future Will Do Differently

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