The Future of Marketing, as Seen at Cannes Lions
Harvard Business Review
JULY 16, 2014
Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. Take more control.
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