The Future of Marketing, as Seen at Cannes Lions
Harvard Business Review
JULY 16, 2014
Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. As discussed, open-system species are agile in part because they see opportunities and create new models to go after them. Adapt your business models to exploit new opportunities rather than try to apply your existing one.
8 
Let's personalize your content