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5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . As humans, we often make a decision a second but re quire weeks, months, and maybe even years for management approval. Compete for data supremacy. Data powers the digital giants.

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The Future of Marketing, as Seen at Cannes Lions

Harvard Business Review

Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. As discussed, open-system species are agile in part because they see opportunities and create new models to go after them. Advertising Marketing Talent management' Take more control. What Makes a CMO Powerful.