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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. So, now what?

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5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

and has studied emerging business and technology trends. Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . Those who make faster precision decisions ultimately win in the market as they are more agile and resilient.