Harvard Business Review
MARCH 22, 2017
Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” These members are 2.6
Harvard Business Review
MARCH 22, 2011
Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. While he's able to grin about it now, before Agilent spun off from Hewlett Packard in 1999, Barnholt and his colleagues learned from some of the largest failures in HP's history.
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