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Win Back Trust with Raw, Unscripted, and Real Messaging

Skip Prichard

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. We view control over our time as more important than “lots of money in the bank” as a sign of success. Everything begins with the collapse of trust.

Brand 121
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What an Economist Brings to a Business Strategy

Harvard Business Review

Ask them if they apply much else from else from economics in their actual business careers, and you’re likely to hear “not much.”. Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. Economists and market design. Here a few notable examples.

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Your Company's "Obituary" Can Shape Its Future

Harvard Business Review

If you've spent any amount of time in executive retreats or leadership off-sites, you've probably been asked to participate in a familiar evaluation of your career and impact. How did your brand move the needle in a market category? BMW falls into this camp, maybe Ritz-Carlton and Emirates Airlines. What legacy did you leave?

Company 10
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The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 14
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How to Woo Talent From the For-Profit World

Harvard Business Review

And a great potential source of talent with the right skills are professionals who change career lanes — people with experience and training in accounting, finance, human resources and strategy who leave corporate jobs to follow their passion to have a social impact. Build Your Bench Strength Without Breaking the Bank.

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Instinct Can Beat Analytical Thinking

Harvard Business Review

Psychologist Gerd Gigerenzer has spent his career focusing on the ways in which we get things right , or could at least learn to. So, for instance, in the course of the financial crisis, it was said that banks play in the casino. Risk modeling in the banks grew out of probability theory.

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The Tempting of Rajat Gupta

Harvard Business Review

Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets. As the stock market began to take off, though, and options rained down on corporate execs, the compensation tables began to turn, certainly for the top ranks. The desire to be an insider.