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Jobs to be Done

Deming Institute

In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Some are little (pass the time while waiting in line); some are big (find a more fulfilling career). We all have many jobs to be done in our lives.

Deming 28
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0511 | Larry Downes: Full Transcript

LDRLB

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.