Remove Airlines Remove Career Remove Christensen Remove Leadership
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Jobs to be Done

Deming Institute

In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Some are little (pass the time while waiting in line); some are big (find a more fulfilling career). We all have many jobs to be done in our lives.

Deming 28
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0511 | Larry Downes: Full Transcript

LDRLB

In that sense, the Christensen solution has become counterproductive; in fact, it’s become dangerous. It’s not generally a technology problem; it’s a leadership problem. One of the reasons, I think, for that is, like you said, it’s a leadership issue, but it’s also what models are you using. DAVID: Yeah.