Harvard Business Review

JUNE 7, 2012

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.". Big mistake.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.". Big mistake.

Reference 12

Reference Tips Media Case Study 12

Strategy Driven

MARCH 11, 2011

The company cried ‘case study’ from the very beginning, when it segued from the former Houston Natural Gas moniker. These observations are intended to contextualize the Enron case studies in broader terms than were reported in the news media: Conditions Which Allowed It to Occur. Congressional Hearings.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57