Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

MAY 19, 2015

Innovation, customer delight, and profits would all follow from it. His struggle to transform the Johnsonville Sausage Company into a beacon of enlightened business was chronicled widely and became a best-selling case study. I enjoyed teaching that case for many years. But it is only half of his or her performance.

Management 8

Management Long-term System Delegation 8

Harvard Business Review

MARCH 19, 2015

“If your goal is a high adoption rate within the organization, make sure you’re choosing the most approachable, most intuitive system possible,” says Mankins. The goal, says Mankins, is to “implicitly raise the cost of not using the new technology.” Case Study #1: Focus on communication and training.

Technology 8

Technology CRM Training System 8