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The Energy Efficiency of Trust & Vulnerability

Mills Scofield

If I’m going to fly, I have to trust the airline to have sane, sober, skilled, alert pilots. Trust is a tool to assess and manage (reduce and/or increase) risk, depending on the situation. Energy Management raises the issue of perfection. CS : Yes, I didn’t need to trust them personally, just professionally.

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Jobs to be Done

Deming Institute

In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Edwards Deming and Clayton Christensen understand that the customer is part of the system in a way that most others don’t appreciate. I strongly recommend it.

Deming 28
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0511 | Larry Downes: Full Transcript

LDRLB

In that sense, the Christensen solution has become counterproductive; in fact, it’s become dangerous. That’s what happened, remember, in the airline industry. It was a crash deregulation in the late ‘70s, and you had this crazy … All the airlines, suddenly everybody became a national airline. LARRY: Here it is.

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

But had they looked at themselves from the point of view of their customers, they would have seen that they were really in the transportation and logistics business and would have better understood the challenge, and the opportunities, represented by the growing airline industry. No, it’s to maximize shareholder value.

Levitt 11
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The Real Power of Platforms Is Helping People Self-Organize

Harvard Business Review

It’s even become a noun of sorts — uberization — which people use to describe a disruptive change to a staid industry ripe for innovation (though, to be sure, the popularization of the word “disruptive” means that it is often used in ways that the concept’s author , Clay Christensen, didn’t intend).

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Breaking the Death Grip of Legacy Technologies

Harvard Business Review

Managers constantly try to fit new market needs to existing processes and routines. One of Christensen’s favorite examples is steel minimills, whose electric arc furnaces used scrap steel as their feedstock. In contrast, foreign airlines like Emirates and Singapore Air hold on to their fleets for much shorter times.

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How Netflix Can Soothe the Mob but Keep its Disruptive Strategy

Harvard Business Review

His approach to splitting out the old business from the new one is a textbook play out of Clay Christensen's prescription for dealing with the possibility of disruption. First, getting a handle on the angst requires understanding Netflix's (and Qwikster's) customers and, in Clay Christensen's language, the job they hire the companies to do.