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Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers

Strategy Driven

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

Peter Drucker famously said that the point of a business was to create a customer. Posing that question continues to be a powerful way to catalyze important strategic conversations. And yet, more than 50 years later, companies have become worse, not better, at answering it correctly – far worse. And short-term numbers at that.

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