Airlines Ethics Marketing Operations 
In the CEO Afterlife
SEPTEMBER 8, 2015
One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. But, I’m a disciple of point #4.
Coaching Tip
FEBRUARY 23, 2012
The answer is for organizations to develop the institutional frameworks to replace traditional structures and forms of governance and establish a more human operating system in which governance, culture and leadership systems are harmonized and synchronized. 4) Seek to inspire, not just motivate. 6) Give trust away.
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Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
Harvard Business Review
FEBRUARY 5, 2013
John Mackey, co-founder and co-CEO of Whole Foods Market, discovered his noble purpose early in his life. Mackey told us in our interview that he believes that in recent decades, capitalism has lost its ethical mooring and that the explosion of corporate scandals is evidence of this drifting.
Harvard Business Review
JUNE 21, 2013
burden of running their companies’ day-to-day operations. New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. Ethical Quandaries.
Strategy Driven
FEBRUARY 4, 2011
Tactics deemed as ’standard operating procedure’ for some companies were exposed and ridiculed by others. How much further should we extend ethics? Sadly, many of the perpetrators did not see lapses in ethics… it was legal and just business to them. Formerly sainted icons went down in disgrace.
HR Digest
JANUARY 10, 2024
Walmart wants customers to know them for low prices, Singapore Airlines customers know them for customer connectivity, Apple customers perceive innovation and Fed Ex customers expect speed. Southwest Airlines’ firm brand, for example, is cheap, fun, and on time. In the late 1970s 95% of market value was derived from earnings.
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