Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

AUGUST 2, 2018

But machine learning is a technological tool like any other: it can be understood on various levels, and can still be used by those whose understanding is incomplete. People do not need to know how to fly a plane to be able to spot sensible new airline routes. Instead, they need to know approximately what a plane can and cannot do.

Learning-by-Doing 11

Learning-by-Doing Software Technology Travel 11

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

OCTOBER 18, 2017

When the builders encountered some technical difficulties while trying to erect the wheel, Richard Branson, the mercurial founder of rival airline Virgin Atlantic Airways, seized the opportunity. In this regard, trash-talking can be used as a motivational tool. And what about trash-talking a competitor?

Cooper 8

Cooper Motivation Class Creativity 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem.

Trends 8

Trends Retail Learning-by-Doing Banking 8