Harvard Business Review

AUGUST 2, 2018

It is often regarded as the kind of technology that only the most clever and most mathematically-minded people can understand and work with. But machine learning is a technological tool like any other: it can be understood on various levels, and can still be used by those whose understanding is incomplete. What is it good at?

Learning-by-Doing 11

Learning-by-Doing Software Technology Travel 11

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. Where/how are people having difficulty with technology? In 2015, consumers will begin to see SVPA technology baked into their mobile phones. Where/how are people stuck?

Trends 8

Trends Retail Learning-by-Doing Banking 8