Steve Farber

AUGUST 10, 2010

We need something specific from the other person–an airline ticket, or lunch, or help with a question. We might confide that our marriage is failing, or discuss private, sensitive details about our finances with such a friend. In Fifth Floor relationships, vulnerability, authenticity, trust, and loyalty are off the charts.

Letter 80

Letter Long-term Open-book Learning-by-Doing 80

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Loyalty is paid for one way or another.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Unlocking Energy. It’s not for everyone.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

SEPTEMBER 27, 2016

.” At one Brazilian retailer, it’s “To give aspiring lower-class consumers the opportunity to own furniture, ‘white goods’ and consumer electronics by helping them solve their financing needs.” Deep customer loyalty is born of the infinite decisions required to get these details right.

CEO 8

CEO Class Chief Executive Officer Strategy 8