Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 2, 2018

For example, I manage the finances for a team that travels very often, and I’ve been grateful for the intelligent guesswork that my expenses software extracts from receipts using machine learning: the merchant’s name, the dollar amount spent, taxes, and likely expense categorization. But this misses a critical opportunity.

Learning-by-Doing 11

Learning-by-Doing Software Technology Travel 11

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Microsoft, IBM, and Google offer similar services.

Entrepreneur 9

Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Unlocking Energy. It’s not for everyone.

Airlines 8

Airlines Energy Self-aware Learning Curve 8