Women on Business

JANUARY 24, 2011

Being sharp means being succinct. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Rehearse your pitch.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

NOVEMBER 15, 2013

They pointed to a very sharp decline in the used-car price of models that had been discontinued as evidence of that. They stressed that purchasing a car was very different from flying an airline — it was the difference between a date and getting married.

Process 8

Process Uncertainty Analysis Industry 8

Harvard Business Review

MARCH 6, 2014

Or an airline in which the majority of flights crashed. Not one observational finding could be replicated. Imagine a product with a 100 percent failure rate. This, we are reminded, is the nature of scientific inquiry: the path to truth is littered with false positives and null results.

Peer Review 8

Peer Review Review Industry Wilde 8