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Demand: Another book review by Bob Morris

First Friday Book Synopsis

OCTOBER 8, 2011

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc.

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Value Migration: A book review by Bob Morris

First Friday Book Synopsis

MAY 11, 2011

Value Migration: How to Think Several Moves Ahead of the Competition Adrian J. Slywotzky Harvard Business Press (1995) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.

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Slywotzky Books Review How To 80
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