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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.

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Breaking the Death Grip of Legacy Technologies

Harvard Business Review

Managers constantly try to fit new market needs to existing processes and routines. commercial airlines and automakers failed to address this challenge along the way and ultimately had to resort to an extreme measure — bankruptcy — to deal with their obsolete assets. Sometimes they are a fit, but often they are not.